CPY Oktoberfest Brings on the Pretzels, Brew and Barbecue


It’s that time of year again, the season where drinking bulk amounts of beer, eating soft pretzels and putting on your best lederhosen is revered with a festival, better known as Oktoberfest Houston. Chas P. Young Co. (CPY), one of Axiom’s printing partners, holds an annual Oktoberfest celebrating Houston and German culture. This year, one of our creative directors, David Lerch, and his wife, Haesun, savored a taste of Germany at this event with some Houston foodie favorites on Thursday, October 15.  

 Kent Witten, Haesun Lerch, David Lerch     (Left to Right)

Oktoberfest dates back to the 19th century. The first Oktoberfest commenced on October 12, 1810, in Munich, Germany, celebrating the wedding of Crown Prince Ludwig and Princess Therese of Saxony-Hildburghausen. Following the celebration, Germany continued the ritual and, while not much has changed about the festival since then, this event firmly established the annual tradition of drinking beer and devouring scrumptious German food. 

The theme for this year’s CPY Oktoberfest: transporting the German experience to our city. CPY accomplished this by bringing the best of the best food and beverages to the event, including; craft beer, wine, Killen’s BBQ and pretzels from Slow Dough Bread Co.


Killen’s BBQ is recognized as some of the best barbecue in the country. With its fall-off-the-bone ribs and their brisket’s robust aroma, Killen’s BBQ has made top-notch lists such as GQ’s 25 Most Oustanding Restaurants of 2015 and Food Network’s Welcome to Houston: The Restaurants you Should Try First. It is headquartered in Pearland, outside of Houston proper, but it is well worth the drive and the wait, as the many people who stand in line (which wraps around the corner) at Killen’s BBQ can endorse. 


[Slow Dough Bread Co. Pretzels]


Another delectable dish at the CPY Oktoberfest were soft pretzels made by Slow Dough Bread Co. As a Houston favorite, Slow Dough Bread Co. is located in Weights + Measures, a new food multiplex on the eastern edge of Midtown. Slow Dough Bread Co. makes anything from warm, fresh-baked bread loaves to donuts drizzled with icing, to their iconic soft pretzels. 

Thanks to CPY Oktoberfest, and our rep Kent Whitten, a few Axiomites tasted German culture paired with local Houston flavors in the form of delicious German-inspired food and some fine brews.

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