See how Axiom rebranded Principle Energy Services as TruHorizon Environmental Solutions.
Axiom led Principle Energy Services through THE AXIOM™ Marketing Strategy Profile process, which yielded the key insights necessary to rebrand the company as TruHorizon Environmental Solutions.
The AXIOM™ Marketing Strategy Profile
- Stationery System
- Pocket Folder
- PPT Presentation
- Email & Direct Marketing Campaign
- Press Release
- Trade Show Exhibit
"From the name to the website, our new branding has created momentum for us in both existing and potential markets. Axiom's process for rebranding our Company was the foundation we needed to create a new dynamic and authentic brand identity." - Michael Harlan, CEO
TruHorizon Rebrand Objective
Principle Energy Services – an environmental services and compliance agency – strategically expanded its product and service offering, and the markets they serve. But, their name and brand identity did not express this evolution, and excluded construction and industrial target audiences.
Axiom Brands TruHorizon
Axiom began the rebrand with THE AXIOM™ Marketing Strategy Profile, which revealed their unique value proposition and Brand Truth™— serving customers and protecting communities with engineering-driven environmental and compliance solutions. This key insight inspired the new name, TruHorizon Environmental Solutions.
Axiom Rebrand Results
• Brand identity now appeals to new & existing audiences
• Unified brand image
• Improved website usability
• New identity debuted at DUG Rockies with branded booth
TruHorizon Pocket Folder
TruHorizon Stationery System
Thanks for reading! For more of our favorite recent projects, check out what else we've been up too.
Tradeshow season is coming up - is your booth presence ready? If not - no problem; we've created a B2B Trade Show Checklist to help stay on track, all through the year.
And if you like art, design, technology, or other internet stuff, follow us on Facebook, Twitter or Instagram.
Labels: Axiom Brands TruHorizon, Axiom environmental, brand truth, Environmental marketing, Principle Energy Services, Rebrand Environmental, Rebrand Results, THE AXIOM, TruHorizon Environmental Solutions