Nagging pain? Headache? Worried? It looks like it pays off to have a wad of cash handy. According to compelling behavioral research, the simple act of physically handling money relieves pain.
The good news? Money makes people more self-sufficient and more motivated. The dark side? Money makes people less helpful, less social, and less charitable.
Perhaps banks should consider a new product line extension: a room where customers could rent time to fondle money to alleviate pain. Add a coffee bar, snacks, good music and--voila!--a new business model is born.
Labels: line extension, marketing research, money, research
