Axiom flexed its creative muscle in designing logos and clothing applications for two extreme sporting events, scoring gold at the 49th Annual American Advertising Federation-Houston ADDY® Awards ceremony Saturday, February 19. The Gold ADDYs qualify Axiom, for the fifth straight year, to progress to the Regional competition.
Working with Lisa Rainey, who heads the Houstonian Hammerhead cycling team, Axiom put a unique “spin” on the design that would be used on the cycling jersey kit that included shirt, pants and t-shirt. The result was a Gold ADDY for the logo design.
Axiom took gold twice for its work with the Dallas White Rock Marathon (DWRM). The first firm outside of Dallas to develop graphics for DWRM, this is the second year that Axiom provided the creative spark to this major southwest marathon. The Gold ADDYs recognized Axiom's promotional poster design and mixed media campaign which included the poster, medallion and racing shirts.
Labels: Addys, Awards Show, DWRM