Axiom Leads American Marketing Association’s 2011 Crystal Awards with 26 Finalists

The American Marketing Association (AMA) of Houston’s prestigious Crystal Awards Show has selected 26 Axiom projects – the most nominations from any one firm in the show – as finalists to display in a juried gallery and compete for best in category.

Judges for the AMA Crystal Awards assess entries for acceptance into the show on both the quality of design execution and the validity of an entry’s essay. Each essay must report five essential criteria: situation/challenge, objectives, strategy/tactics, message alignment and results. The results section is given double weight in relation to the final score.

The Houston AMA chapter is one of the most competitive chapters in the nation. It has won “Best Chapter of the Year” three times in the past five years and this year achieved an exponential increase in the volume of Crystal entry submissions.

With a focus on strategic communications for the global energy market, Axiom’s work is recognized in the following categories: Qualitative Research, Annual Reports, Digital Presentations, Special Events, Trade Show Booths, Corporate Citizenship, B2B Marketing Campaigns, Product Launches, Direct Mail, Brochures, Websites, Online Marketing Campaigns, Interactive Multimedia, Promotional Products, Animations and Illustrations.

The following Axiom entries have been nominated and will be exhibited at this year’s ceremony:

Axiom’s American Marketing Association Crystal Award Finalists

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