November 17, 2011 – Each year we spend days compiling dozens of entries for key marketing association award programs. We’re proud of the work we do for our clients and having our peers validate the quality, strategy, execution, impact and results makes the clients proud as well. Many of our clients use the awards as part of their budget justification to increase marketing efforts.
|Discover Cameron campaign was awarded for Lanterns and Best of Show. |
The latest of these shows was the Business Marketing Association (BMA) Lanterns Awards of Texas, November 15, 2011. Axiom was recognized with eight Lantern Awards (Best in Category) and 33 Awards of Excellence for its business-to-business (B2B) marketing prowess. One of the Lantern winners, Discover Cameron Trade Show Campaign, received top honors as “Best of Show,” and the Discover Cameron campaign was awarded four other Lantern Awards.
|Restoring Fire Station No. 6 microsite wins Lantern for Social Media Campaign Marketing|
We are very proud of being recognized with a Lantern for Social Media Campaign Marketing for the Fire Station 6 blog/website, Facebook page and site banners featuring QR codes that link to the site. The win was especially sweet because it recognized the efforts to document the restoration of a 100 year old fire station into Axiom’s new home. The site features stories related to the building’s history, construction highlights and people features.
With a focus on strategic communications in the global energy market, Axiom’s work was also recognized with Lanterns in the following categories: Websites and Interactive Presentations, Trade Show Campaigns, Illustration, Social Media Marketing Campaigns, Qualitative Research, Package Design and Online and Print Advertising
|The Fire Station Blog documents the restoration of Fire Station No. 6 built in 1903 as Axiom's future home. |
In addition to the Discover Cameron Trade Show Campaign and the Fire Station Banner and Microsite, Axiom received Lantern Awards for:
- Interactive Presentation – Discover Cameron Multimedia
- External Website – Budget under $24,999 - Gardner Denver Hoffman Revolution Website
- Online Advertising – Discover Cameron Web Banner
- Package Design – Discover Cameron CD & Case
- Illustration – Discover Cameron Landscapes
- Qualitative and/or Quantitative Research Project – Kelman Marketing Strategy Profile
BMA Houston created the Lantern Awards of Texas more than two decades ago to highlight top-quality creative and strategic business-to-business communications. Entries were judged against AIDA principles — how well they generated Attention, Interest, Desire and Action from a targeted B2B audience.
Labels: BMA, Cameron International Corporation, Fire Station No. 6, John Luu, Lantern Awards, Philip Ransdell, Tom Hair