The artwork of Mary McCleary, Art League Houston's 2011 Texas Artist of the Year, provided inspiring imagery for Axiom to work with.
Led by creative director David Lerch, Axiom won a Gold ADDY Award for its "Mary McCleary: A Survey" catalog. Axiom also earned Citations of Excellence for its 2011 Art League Houston Gala campaign, and for an invitation featuring postcard-size reproductions of McCleary works.
The significance of the awards was not lost on Lerch, who recognizes Axiom's versatility in handling integrated campaigns outside of its B2B focus. The meaning went deeper. "She has been an established presence in the arts scene for a long time. Her pieces are rich and detailed. It was a labor of love to work with an artist of her caliber," Lerch said of McCleary.
The ADDY accolades were especially important for Axiom President Tom Hair, a former Art League student and current Board member. He also has overseen in-kind efforts for Hope Stone Inc., in which Axiom earned a Silver ADDY for producing one of its invitations.
"It's nice to be recognized for our efforts, but the larger point is that we were able to contribute our talents and resources to organizations that make a difference in the Houston community," Hair noted.
Labels: Addys, Art League Houston, David Lerch, Mary McCleary, Tom Hair