Welcome to Axiom’s monthly creative wrap up, a new series where we share the most exciting projects that we’ve completed in the previous month. October was a busy time—but don’t take our word for it—check out our latest work and see for yourself.
One of Axiom’s most recent clients, Oceaneering, is a global oilfield provider of engineered services and products for the oil and gas industry. Axiom created a number of marketing materials for Oceaneering, including; a Marketing Strategy Profile, a new tagline, brand ad, ad campaign and static email—all concluding with their new microsite to introduce the new positioning.
Based off insights gathered in the Marketing Strategy Profile phase, Axiom positioned Oceaneering as the subsea connection specialist that responds to customer challenges, from routine to extreme, with integrated products, services and innovative solutions. Using bold graphics, minimal messaging, responsive design and website animations, the new microsite introduced Oceaneering’s new positioning and their role in “Connecting What’s Needed with What’s Next.”
Phonoscope LightWave: Rebrand
|Oceaneering Brand Ad|
Over the past few months, Axiom has worked with Phonoscope LightWave, a local telecommunication provider, to create a new marketing platform, including; a Marketing Strategy Profile, positioning, corporate tagline and PowerPoint template. In October, these marketing efforts culminated in their new, mobile-friendly, Axiom-crafted website. This rebranding initiative was designed to be scalable as the company grows from a local, Houston-centric provider to a national organization. We positioned Phonoscope LightWave as the consultative connectivity provider, offering tailored Ethernet and network solutions through a educational approach to support the Greater Houston area’s network connectivity needs.
This new website also included a technical glossary and infographics to reinforce Phonoscope LightWave's role as the consultative connectivity provider.
Turnco: Animated PowerPoint Template
One of Axiom’s legacy clients, Turnco, provides inspection services for downhole drilling tools for clients in the oil and gas industry. Last month, Turnco asked Axiom to create a dynamic PowerPoint presentation to communicate the benefits of innovative software-based inspection services. Directed towards oilfield operators (a new target audience for Turnco) this presentation shared the revolutionary features of innovative, cutting edge inspection technology to inspire the audience to implement this new inspection software. To make the presentation more engaging, Axiom designed and animated “impact slides” which share this software’s story though evolving, engaging graphics.
Gardner Denver: Product Logo
Gardner Denver, a global provider of industrial equipment, technologies and services for the oilfield industry, approached Axiom with a challenge: the company needed bold logo to help rally the company's key decision makers around a new product launch during the presentation of Gardner Denver’s 3-year strategy. The goal was to help personnel visualize and achieve a goal that experts said couldn’t be done—and idea that is “mythical” and intangible in nature. Under a tight deadline, Axiom generated the Gardner Denver Phoenix logo for the strategy presentation, which will later be used for the new product launch.
Revenade: PowerPoint Template
If you’re a follower of this blog, you’ve likely seen a recent post discussing our comprehensive rebrand of Revenade, a sales acceleration consultant and provider of RevZone, the industry’s only collaborative sales platform. Last month, Revenade approached Axiom about revising their 30+ page PowerPoint template, used to introduce and sell their proprietary service, RevGuide. This streamlined presentation features new graphics designed to match the look and feel of their new website and was created with editable slides to support customization for each sales pitch.
Gardner Denver: Case Study/ Digital Flyer
Gardner Denver, a global provider of industrial equipment, technologies and services for the oilfield industry, has worked with Axiom for nearly a decade. Last month, Gardner Denver was preparing for the grand opening of their new repair and service facility in Odessa, Texas. Charged with introducing this new repair and service center, Axiom crafted a case study detailing the improved response times and the local presence Gardner Denver would bring to this region. Following the case study, Axiom created a digital flyer announcing the new facility and inviting guests to attend the ribbon cutting ceremony.
Basic Energy Services: Trade Show Booth
Basic Energy Services, an oilfield well site services company and long-time client of Axiom, approached us with a unique request. While Basic was an experienced well site services company in the most prolific US basins, they were expanding their reach to California, which has more demanding EPA equipment requirements. Axiom created a Trade Show Booth tailored to the Californian audience, communicating Basic’s EPA-certified equipment and their regional services. This fabric 10x10 booth footprint will be used for California-specific trade shows and highlights Basic’s California services and rigs while communicating their local expertise paired with the strength of a national company.
We hope you’ve enjoyed
this inside look into our latest projects. If you’re searching for your
own creative execution, contact President Tom Hair at Thair@axiom.us.com and (713) 523-5711 or Laura Paddock at Lpaddock@axiom.us.com
Labels: Axiom, axiom monthly projects, Gardner Denver, Impact Slide, marketing strategy, monthly creative wrap up, MSP, Oceaneering, October, Phonoscope LightWave, Rebrand, Revenade, Turnco, Website